November 17, 2020 / The Lufthansa Group announced today that three airlines of the group, namely Lufthansa (LH), Swiss (LX) and Austrian Airlines (OS), will stop free catering in Economy on short-haul European routes in the near future.
Sandwiches, snacks and beverages will be available for purchase onboard. The three carriers follow British Airways (BA) and Iberia (IB) in the group of European legacy, full-service carriers where passengers have to pay to drink or eat onboard on short-haul flights. And the demand is obvious: can these airlines still be defined as ‘full-service’? Because one thing is certain: while food and beverage onboard will not be free anymore, tickets won’t be cheaper. So?
The easy way out for the airlines is that with this move they will be able to offer higher quality products to passengers, instead of an uninspiring snack or sandwich that they not even want. Commenting on the new catering offering, Member of Executive Board at Lufthansa Group, Christina Foerster, said that “our current snack offer in Economy Class does not always meet the expectations of our guests. The new offer was developed on the basis of feedback from our customers. With the high-quality offer available for purchase, our passengers will be able to decide what they want to eat and drink on their journey”.
One example? Austrian Airlines, which will be the first to roll out the new offering, announced it will offer options including apple strudel. Viennese breakfast, chicken schnitzel and kaiserschmarren (sweet, cut up pancakes with raisins).