Norwegian’s spin-off to start operations by year end: who’s behind the carrier


March 16, 2021 / Plans have been released yesterday for a new long-haul, low-cost carrier to fill the gap left across the Atlantic by Norwegian Airlines (DY), which recently announced a reorganization focusing on short-haul, intra-European operations.

The new airline would be named Norse Atlantic, a clear reference to its intended core business. A press release details plans to begin operations within the end of 2021 connecting high profile destinations including London, New York, Los Angeles and Oslo. The Asian market will be added depending on growth and profitability of US destinations.

Equipment will be the same Norwegian used: the Boeing 787 Dreamliner. Norse Atlantic will be run by former Norwegian Airlines’ executive, Bjorn Tore Larsen. Commenting on his new venture, Larsen stated: “We now have a once-in-a-lifetime opportunity to build a brand-new airline from scratch. As the world reopens, the public needs an innovative, low-cost intercontinental airline with modern and environmentally friendly and fuel-efficient aircraft. We have the industry knowledge on our side and we have secured modern Dreamliners at very good terms with which we’ll offer people the opportunity to travel between continents at affordable prices”.

Given the commonality of equipment, onboard product and routes served, Norse Atlantic represents a great opportunity for former Norwegian long-haul crews to find a new job in a similar environment. (Photo Wikimedia Commons / Juraj Patekar)

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